LocknLock Launches Beverageware Brand ‘Blissoul’

• “Refresh Your Soul”… Find your own rhythm in the city
• Debuts ‘Blissoul Ceramic Tumbler’… Enjoy the true taste of coffee anywhere

Global household goods company LocknLock Co., Ltd. (CEO: Kim Sang-young) has launched a new beverageware brand, ‘Blissoul’, introducing its first product, the ‘Blissoul Ceramic Tumbler.’

Under the slogan “Refresh Your Soul,” Blissoul is a lifestyle brand designed to help individuals find their own rhythm, recharge, and focus amidst the fast-paced urban lifestyle.

The Blissoul Ceramic Tumbler, unveiled alongside the brand launch, is built on the idea that coffee is not just a beverage, but a daily ritual that completes the flow of one’s day.

Designed to enhance both user experience and the authentic taste of coffee, the tumbler is suitable for a wide range of environments—from cafés and offices to home settings. It features a foldable top handle for easy portability, which can be neatly folded down when not in use to minimize interference inside bags. The handle combines stainless steel with PP coating, ensuring both durability and a comfortable grip.

The interior is finished with a ceramic coating, reducing the metallic taste often associated with stainless steel and allowing users to enjoy the true flavor of coffee. Additionally, the tumbler features a double vacuum insulation structure, providing up to 47 hours of cold retention and 7 hours of heat retention, so beverages can be enjoyed at the desired temperature until the last sip.

Thoughtful design details also reflect diverse drinking habits. A dual-cap system allows for both flip-straw (sip) and direct drinking, giving users flexibility depending on the situation. The fully sealed screw cap minimizes the risk of leaks during transport.

The tumbler is also designed to fit standard car cup holders, making it convenient for use while driving. Its wide-mouth opening allows for easy cleaning, while a silicone base pad prevents slipping and reduces noise when placing it down.

A brand representative stated, “Blissoul is a beverageware brand for people who value their own rhythm in everyday life. Starting with the Blissoul Ceramic Tumbler, we will continue to introduce products that offer not only functionality but also meaningful experiences.”